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Posted Mar 01
Collage

Digital Marketing Manager

Montreal Full Time

We are looking for a talented, strategic, and meticulous individual to join our marketing team as a Digital Marketing Manager. At Collage, you will execute, manage, track, and optimize key programs across multiple marketing channels to drive customer growth and mind share. You will be joining an early-stage company on a high-growth trajectory and helping us build the future of HR and benefits in Canada.

Learn more about Collage:

- Collage's Website

- BetaKit - Collage Believes Taking Care of Your Employees Should be Easy

- Reuters Canada’s Collage Gets Seed Funding via Large Insurer

This is a very technical role. Success will require substantial experience with a wide range of marketing technology.

Some questions we might ask:

  • Be prepared to talk, in depth, about SEMRush, Ahrefs, Screaming Frog, and/or other SEO tools you’ve used, the changes you’ve made as a result, and the impact of those changes;
  • We would like to hear about the AdWords and Facebook campaigns you’ve built and managed, the impact of your ongoing optimization, and how you measured ROI (CAC, LTV etc.);
  • We’ll also ask lots of in-depth questions about your email marketing experience: how you segmented your audience, why you structured drip campaigns the way you did, what you learned through A/B testing and more;
  • If you’re a Hubspot expert, we’ll dig deep into how you built, optimized, and measured your inbound funnel. If you’re not well versed in Hubspot, be ready to talk about how your Marketo or Pardot experience will help you quickly become our Hubspot owner and expert user.

You’ll be responsible for:

  • SEO (keyword research, on-page optimization, link building, analytics);
  • SEM (campaign building, optimization, analytics);
  • Facebook ads;
  • Email acquisition marketing;
  • Lead and customer nurturing;
  • Marketing automation (Hubspot experience preferred);
  • Funnel analytics and optimization;
  • Content amplification.

It'd be great if you also have:

  • Bachelor’s Degree in Marketing or in a related field or equivalent experience;
  • 3+ years of marketing experience and a proven track record working as a digital marketer in a tech or startup environment.

It'd be great if you also have:

  • Previous experience in a marketing role at an early-stage company;
  • Bilingualism (English/French).

What we offer:

  • The opportunity to play an essential role in a well-funded, early-stage company on a high-growth trajectory;
  • Competitive salaries and flex hours;
  • Equity and stock options to own a stake within Collage;
  • A real and honest attitude towards taking care of our people. First item? An 100% funded benefits plan;
  • Trendy Downtown Toronto office within the Entertainment District;
  • Choose your own brand-new computer;
  • Catered lunches on Fridays and free healthy snacks all day, everyday.
At Collage, we believe that creating a diverse and inclusive workplace is a recipe for success. We welcome people of different backgrounds, experiences, abilities, and perspectives. We encourage anyone from underrepresented groups to apply!

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